Hello to all five of you loyal readers of "Life In The Basement". It's been a while since I posted, but there's been a lot going on. So many new projects...so little time to post about them. Here's a brief re-cap of what I've been working on:
Chick Soles™ – A new line of women's shoe inserts
This project has been a lot of fun so far. The deadlines have been pretty insane, but it's been good. Basically the company who makes Toasty Feet inserts is coming out with a new line specifically targeted at women. These inserts will be the first of their kind in that they'll be designed for use in dress shoes (in other words they'll be for the kinds of shoes I always think "look" cute, but I'd never buy them because they've gotta be so incredibly uncomfortable).
My part of this project has been developing various package designs. We're still in the early stages, but it's going well. Once we get the package design done we'll be moving on to doing signage that will be on endcaps and display headers where these products are sold. Right now Wal-mart has said they'll let Polar Wrap (the client) market these new inserts in a good chunk of their stores nationwide. If they do well (hopefully as a result of the fabulous packaging!), then they'll renegotiate the terms of their contract for marketing and carrying this product. Check out this cool site I found while I was doing some research for this project.
Northwest Eye Clinic – Rebranding
A few months back I re-did the logo for Northwest Eye Clinic. They are changing their name to just Northwest Eye in hopes it will be a better name to use as an umbrella for all the various services they provide. At any rate, recently I've been working on designs for business cards, letterhead, envelopes, prescription cards, referral cards, you name it, I've been working on it. My gut tells me this is going to be a pretty long, drawn out process, but in the end it'll be exciting to see all the finished pieces!
This and That –
I've had a lot of random, smaller projects I've been working on, too. Some of those include:
• Newspaper ads
• Direct mailer postcards
• Custom PowerPoint presentation designs
• Logo designs
• Trade Show graphics (posters, table displays, etc.)
• T-shirt designs
Another big thing that's been taking up a LOT of my time is the Giving Campaign at our church. Somehow I ended up being the "communications contact". I've got so many things going on with that I can't even see straight. That's pretty much another full-time job. Ouch! But in the end it'll all be worth it...I hope. It's been fun getting to know some of the different people who are on the various teams working with us.
That's all for now...back to multitasking – the thing I (try to) do best!
