Club Cerini Logo Project

Here's another interesting project for y'all to critique. The idea behind Club Cerini is this: there will be a "members only" dating website where people will pay to participate and hopefully find their "match" on-line (Cerini means "match" in Italian...in case you care). Once people have met on-line, then they'll have a chance to meet up at Club Cerini, which will be an exclusive, high-end nightclub. The concept is for people to be able to chat with other Club Cerini members they may be interested in dating and then for them to have a safe place to go and meet people they've already "met" on-line. Sounds like a logical idea, and something unique to the "on-line dating world".

The client had found an image of two matches burning side-by-side, but the image was a rights-managed image (meaning VERY expensive for those of you who aren't familiar with stock photography). He decided to pay a photographer to shoot some images of matches burning and then I used Adobe Photoshop to recreate the stock image. All in all, I think it turned out quite nicely.

Now to the logos...any thoughts??? Sorry...some of the taglines are hard to read. I'd rather not post high-res files on-line that other people might think are "free for the taking". Hopefully you get the idea. The two options for taglines are: "Meet Someone Tonight" or "Meet Your Match Tonight". (Click on the images to see them larger in another window) I'll list my favorite design below the logo concepts for those of you who are curious. Oh, and these are just the initial concepts...I'm waiting to hear if the client is comfortable with me manipulating the match image a bit to give him some other design options. We'll see what he says!




2 comments:

Katie said...

That seems like a really cool concept for online dating! Nice design, too!

Anonymous said...

I definitely like "Meet your match tonight" over the other tagline.

I like the one you chose, too. If you're going for high-end, it fits the bill.